Salesforce Reports and Dashboards Interview Questions

Aman Garg
15 min readOct 17, 2023

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Certainly, here are some more Salesforce reports and dashboards interview questions:

1. What is a bucket column in a report? How does it differ from a formula field?

Answer: A bucket column in a report allows you to categorize data into groups or ranges, similar to a formula field. However, the key difference is that a bucket column is used only within that specific report, while a formula field can be used across multiple reports and objects.

2. Explain how to filter records in a report and the difference between filters and conditions.

Answer: You can filter records in a report using filters or conditions. Filters are used to limit the data displayed in the report by specifying criteria, whereas conditions are used to apply logical expressions to individual fields within a report.

3. What is the use of a “Row-Level Formula” in a Matrix report, and can you provide an example of when you might use it?

Answer: A Row-Level Formula in a Matrix report allows you to perform calculations at the intersection of rows and columns. For example, you can use it to calculate the percentage of opportunities closed per sales representative for each product category.

4. Explain how to create a chart in a Salesforce report. What types of charts are available, and how can they enhance data visualization?

Answer: You can create a chart in a Salesforce report by selecting the “Chart” option when customizing a report. Salesforce offers various chart types such as bar charts, pie charts, line charts, and scatter plots. Charts enhance data visualization and make it easier to grasp trends, comparisons, and distributions.

5. What is the “Dashboard Running User” in Salesforce, and why is it important when sharing dashboards?

Answer: The Dashboard Running User is the user whose security settings determine the data displayed in a dashboard when shared with other users. It’s important because it allows you to share dashboards with data based on a specific user’s permissions, ensuring that viewers only see the data they have access to.

6. How can you create a dynamic dashboard in Salesforce, and what are some use cases for dynamic dashboards?

Answer: Dynamic dashboards are created by enabling “Dynamic Dashboards” in the organization settings and assigning the dashboard to a running user. Use cases include sales teams viewing their specific data, support teams monitoring their cases, or managers accessing their team’s performance data.

7. What is a “Dashboard Refresh” in Salesforce, and how can you control the refresh frequency of dashboard components?

Answer: A Dashboard Refresh is the process of updating the data in dashboard components. You can control the refresh frequency by adjusting the “Refresh Every” option in each component’s settings. This allows you to set how often the data is updated, ensuring users see the most current information.

8. Can you describe how the “Subscriptions” feature in Salesforce reports and dashboards works, and why it can be valuable for users?

Answer: Subscriptions in Salesforce allow users to receive reports and dashboards via email at specified intervals. It’s valuable because it ensures that users have timely access to important data without needing to log in and run reports manually.

9. How do you access and view historical data in a report, and what kind of information can you gain from historical reports?

Answer: Historical data in a report can be accessed by enabling “Historical Tracking” for the relevant objects. Historical reports provide a historical view of data changes over time, making it useful for trend analysis, auditing, and compliance reporting.

10. What is a “Date Range Filter” in a report, and how can it be used to analyze data over specific time periods?

Answer: A Date Range Filter allows users to specify a range of dates to filter data in a report. It’s valuable for analyzing data over specific time periods, such as quarterly or yearly trends, helping users make data-driven decisions.

11. What is a joined report in Salesforce, and when would you use it?

Answer: A joined report in Salesforce allows you to combine data from multiple report types in a single report. You would use a joined report when you need to compare and analyze data from different objects or data sources. For example, you might use a joint report to analyze opportunities and related cases together.

12. Explain the different report formats available in Salesforce, and when is it best to use each one.

Answer: Salesforce offers four report formats: Tabular, Summary, Matrix, and Joined. Tabular reports present data in a simple, table format, while Summary reports providing grouped data with subtotals and totals. Matrix reports display data in a pivot table format, and Joined reports are used to combine data from different report types. The choice of format depends on the type of analysis you want to perform. Tabular reports are best for raw data, while Summary reports are ideal for grouped data. Matrix reports are useful for cross-tabulation, and Joined reports are for combining different datasets.

13. How can you create a formula field in a Salesforce report, and what are some use cases for formula fields in reports?

Answer: You cannot create formula fields directly in reports. Formula fields are created at the object level. However, you can utilize formula fields in reports. Formula fields in reports allow you to perform calculations on the data displayed in the report. For example, you can create a formula field to calculate the average deal size and then include this field in your report to show the average deal size for each group or category.

14. Describe the process of creating a matrix report in Salesforce. What kind of data analysis is it suitable for?

Answer: To create a matrix report in Salesforce, you start with a Summary report and select “Matrix” as the report format. Matrix reports are ideal for cross-tabulation and displaying data in rows and columns. They are suitable for scenarios where you need to compare data across two different dimensions, such as opportunities by product and region. Matrix reports allow for a quick and easy way to analyze data from different perspectives.

15. What is a report snapshot in Salesforce, and how does it differ from a normal report? When would you use a report snapshot?

Answer: A report snapshot in Salesforce is a historical report that captures a snapshot of your data at a specific point in time and saves it as a report that you can access later. The key difference from a normal report is that it preserves the data at that moment, even if records change or are deleted afterward. Report snapshots are useful for tracking historical trends and data changes over time, especially for compliance and auditing purposes.

16. How do you enable historical tracking for a custom object in Salesforce, and why is it important for reporting?

Answer: To enable historical tracking for a custom object, you need to create a custom field of type “Historical” on the object. This field will capture changes to selected fields over time. Historical tracking is crucial for reporting because it allows you to access historical data and perform trend analysis, compliance reporting, and auditing on custom objects, ensuring a complete historical record of changes to your data.

17. What is a dashboard filter, and how can it be used to improve dashboard interactivity?

Answer: A dashboard filter is a control element on a dashboard that allows users to filter the data displayed in multiple dashboard components. Dashboard filters enhance interactivity by letting users customize the data they want to see. For example, you can use a dashboard filter to let users select a specific date range or region, and all dashboard components will adjust their data based on the chosen filter, providing a more tailored and interactive experience.

18. Can you explain the concept of “bucketing” in Salesforce reports, and provide an example of when you might use it?

Answer: Bucketing in Salesforce reports is the process of grouping or categorizing data values into custom-defined groups or ranges. For example, you can use bucketing to group opportunities by their size (small, medium, large) or age (new, aging, overdue). This feature is handy when you want to analyze data in a more intuitive way or when the report’s standard grouping options don’t fit your specific requirements.

19. How can you group and summarize data in a report using the “Group By” and “Summary” functions in Salesforce?

Answer: In Salesforce reports, the “Group By” function allows you to group data by a specific field, such as grouping opportunities by the “Stage” field. The “Summary” function allows you to add subtotals or totals to groups, making it easier to understand the data. For instance, you can group opportunities by “Stage” and summarize the total value of opportunities in each stage.

20. Describe the differences between a tabular report and a summary report in Salesforce, and when would you choose one over the other?

Answer: Tabular reports present data in a simple table format, displaying individual records one after another. Summary reports, on the other hand, group data into categories and provide subtotals and totals. You would choose a tabular report when you need a straightforward list of records, whereas you’d opt for a summary report when you want to see data grouped and summarized by specific criteria, such as by owner or by region, to gain insights into patterns and trends.

21. What is the purpose of a bucket field in a Salesforce report, and can you provide an example of when you might use it?

Answer: A bucket field in Salesforce is used to categorize data values into custom-defined groups. For example, you can create a bucket field to categorize opportunities based on the amount into groups like “Small Deals,” “Medium Deals,” and “Large Deals.” Bucket fields allow for more intuitive data analysis.

22. How can you set up a report to automatically email specific users at scheduled intervals?

Answer: To automatically email reports in Salesforce, you can use the “Schedule Report” feature. You need to specify the recipients, frequency, and format of the report. The report will then be emailed to the designated users based on the defined schedule.

23. What are dynamic dashboards in Salesforce, and how do they differ from static dashboards?

Answer: Dynamic dashboards in Salesforce allow users to see data relevant to their roles or criteria. They dynamically adjust to the user’s profile or settings. In contrast, static dashboards display the same data for all users. Dynamic dashboards are highly personalized and show data based on the viewer’s preferences or filters.

24. Can you explain the concept of cross-filtered reports in Salesforce, and what are their benefits?

Answer: Cross-filtered reports in Salesforce allow you to filter data across multiple report types simultaneously. For example, you can create a report that shows opportunities with related cases and filter them by case status. The benefit is that it provides a holistic view of data relationships and helps in making informed decisions.

25. How can you add a dashboard to a Salesforce Home Page, and why is this useful?

Answer: You can add a dashboard to a Salesforce Home Page by customizing the Home Page Layout and adding a dashboard component. This is useful because it provides quick access to key performance metrics and data, allowing users to get an overview of critical information immediately upon logging in.

26. What is a “dashboard folder” in Salesforce, and how does it help in organizing dashboards?

Answer: A dashboard folder is a way to organize and group dashboards in Salesforce. It helps in managing and categorizing dashboards, making it easier for users to find and access the relevant reports and dashboards they need.

27. How can you ensure data security in reports and dashboards in Salesforce?

Answer: Data security in Salesforce reports and dashboards can be ensured by using features such as sharing settings, record-level security, and field-level security. These mechanisms control who can access, view, and edit specific data in reports and dashboards, ensuring that sensitive data is only visible to authorized users.

28. Explain the concept of “dashboard components” in Salesforce, and name some commonly used dashboard components.

Answer: Dashboard components are individual visual elements that make up a dashboard. Commonly used dashboard components include tables, charts, metrics, gauges, and visualizations. These components display data and provide insights in various formats, enhancing the presentation of information.

29. What are the limitations of the number of dashboard components that can be added to a Salesforce dashboard?

Answer: Salesforce has limitations on the number of dashboard components you can add based on the edition and user type. For example, in Enterprise Edition, you can add up to 20 components per dashboard, while in Unlimited Edition, you can add up to 50 components. It’s important to be aware of these limitations when designing dashboards.

30. How can you make a dashboard component interactive for users to explore data further?

Answer: To make a dashboard component interactive, you can use features like dashboard filters, drill-through links, or actions. These features allow users to click on elements within a component to view related data or adjust the data being displayed, providing a more interactive and insightful experience.

31. Explain what a “Bucket Field” is in a report and provide an example of when you might use it.

Answer: A Bucket Field in a report is used to group data values into custom-defined categories or buckets. For instance, you could use a Bucket Field to categorize leads based on their source, grouping them as “Website,” “Email Campaign,” or “Trade Show,” making the data more manageable and insightful.

32. How can you add a report chart to a Salesforce dashboard, and why is it valuable for data visualization?

Answer: You can add a report chart to a Salesforce dashboard by selecting the “Chart” component when customizing the dashboard. Report charts help in visualizing data trends and patterns, providing a quick, at-a-glance understanding of key metrics and performance indicators.

33. What is the purpose of a “Console Chart” in a dashboard, and how can it be used to enhance user experience?

Answer: A Console Chart in a dashboard displays a single metric or key value prominently. It can be used to highlight crucial data, such as the current month’s sales revenue, and is especially useful in scenarios where users need to focus on a single, critical metric.

34. Explain the difference between a “Lightning Dashboard” and a “Classic Dashboard” in Salesforce, and when would you recommend using one over the other?

Answer: Lightning Dashboards are a part of Salesforce’s Lightning Experience and offer enhanced features and interactivity compared to Classic Dashboards. When recommending which to use, consider user preferences, existing processes, and the need for advanced features. Lightning Dashboards are preferable for more interactive and modern dashboards, while Classic Dashboards are suitable for legacy systems.

35. How can you create a formula in a report to calculate the percentage of one value relative to another, and what is the formula syntax?

Answer: To calculate the percentage in a report, you can use a formula field with the following syntax: (Value1 / Value2) * 100. For instance, you can create a formula to calculate the win rate percentage by dividing the number of won opportunities by the total number of opportunities.

36. What is the “Reporting Snapshot” feature, and how does it differ from standard reports?

Answer: Reporting Snapshots are a specialized feature that captures a point-in-time snapshot of data and saves it as a custom object. The key difference is that standard reports show real-time data, while Reporting Snapshots store historical data for trend analysis and auditing purposes.

37. How can you schedule a report to run at a specific time and send the results to a group of users?

Answer: To schedule a report to run at a specific time and email the results to a group of users, you can use the “Schedule Report” feature. Specify the recipients, frequency, and report format during the scheduling process.

38. What is the purpose of a “Cross-Filter” in a report, and how can it improve data analysis?

Answer: A Cross-Filter in a report allows you to filter data across multiple report types. This feature is useful for analyzing related data from different sources or objects. For example, you can create a report that shows opportunities with related cases and filter them by case status.

39. Explain the difference between a “Dashboard Running User” and a “Dashboard Viewer” in Salesforce dashboards.

Answer: The Dashboard Running User is the user whose security settings determine the data displayed in the dashboard when shared with others. The Dashboard Viewer is the person who views the dashboard. The Running User’s permissions influence what data the Viewer can see on the dashboard.

40. What is a “Dashboard Folder” in Salesforce, and how can it help in managing and organizing dashboards?

Answer: A Dashboard Folder is a way to organize and categorize dashboards in Salesforce. It aids in managing and locating dashboards efficiently, making it easier for users to find the relevant reports and dashboards they need.

41. What is the difference between a public and a private dashboard in Salesforce, and when would you use one over the other?

Answer: A public dashboard can be viewed by any user with access to the dashboard folder, while a private dashboard is visible only to the dashboard owner and those with whom it is explicitly shared. You might use a public dashboard when you want to provide information to a broad audience, while a private dashboard is suitable for personal or restricted use.

42. Explain the concept of a “Summary Formula” in a Salesforce report. How can it be used to display aggregate data?

Answer: A Summary Formula in a Salesforce report allows you to perform calculations on summarized data. It’s used to display aggregated values like totals, averages, or percentages. For example, you can create a Summary Formula to calculate the average deal size for a set of opportunities in a report.

43. How can you create a custom summary formula field in a Salesforce report, and when might you need to use one?

Answer: You can create a custom summary formula field in a report by going to the “Fields” section and selecting “Add Summary Formula.” You might need a custom summary formula when you want to calculate something specific to your business process that isn’t covered by standard summary functions, such as a unique KPI or a customized metric.

44. What are the benefits of using dashboard templates in Salesforce, and how can they streamline dashboard creation?

Answer: Dashboard templates in Salesforce provide pre-designed layouts and components that can save time when creating dashboards. They offer a consistent and efficient way to build dashboards, especially for teams that require standardized reporting.

45. What is a “Bucket Field” in Salesforce, and can you provide an example of how it can be used in a report?

Answer: A Bucket Field in Salesforce is used to categorize or group data values into custom-defined categories or buckets. For instance, in a report on leads, you could use a Bucket Field to group leads by lead source, creating categories like “Web,” “Phone Inquiry,” and “Event.”

46. Explain how to create a cross-block formula in a report and provide an example of when this might be useful.

Answer: To create a cross-block formula in a report, you can reference fields from different report blocks. For example, you can create a cross-block formula to calculate the percentage of opportunities won based on the lead source. This is useful for comparing data across different dimensions within a report.

47. What is the purpose of a report in Salesforce?

Answer: A report in Salesforce is used to display data in a structured format, making it easy to analyze and gain insights from your organization’s data.

48. What is a dashboard in Salesforce, and how does it differ from a report?

Answer: A dashboard in Salesforce is a visual representation of your reports and data. It provides an at-a-glance view of key metrics and data. Reports are the data source for dashboards.

49. What is a “dashboard folder” in Salesforce, and how can it help in organizing dashboards?

Answer: A dashboard folder is used to organize and categorize dashboards in Salesforce, making it easier to manage and locate specific dashboards. It helps in organizing dashboards for efficient access and control.

50. How can you schedule a report to run automatically in Salesforce, and why is this useful?

Answer: You can schedule a report to run automatically by using the “Schedule Report” feature, specifying recipients and a schedule. It’s useful for automating data delivery to stakeholders, ensuring they regularly receive the updated information.

51. How do you create a custom report type in Salesforce, and why would you need to do so?

Answer: You can create a custom report type by defining the relationships between objects. Custom report types are useful when standard report types don’t provide the necessary object relationships for your reporting needs.

52. What is a “Matrix Report” in Salesforce, and when is it appropriate to use one?

Answer: A Matrix Report is a report format that allows data to be displayed in a pivot table format. It’s appropriate when you need to cross-tabulate data and view data by two different dimensions, such as opportunities by product and region.

53. What is the purpose of “Historical Tracking” in Salesforce, and how does it impact data reporting?

Answer: Historical Tracking in Salesforce allows you to track changes to data over time. It impacts data reporting by providing historical context, allowing trend analysis, and ensuring data accuracy for auditing and compliance purposes.

54. What are “Dynamic Dashboards” in Salesforce, and how can they be configured to provide personalized data views for users?

Answer: Dynamic Dashboards allow users to see data based on their profiles or criteria. They can be configured by assigning a running user or by using dashboard filters to personalize data views for specific users or groups.

Conclusion

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Aman Garg

Sr. Executive - Training || 6x Salesforce Certified || 2x Copado Certified || Salesforce Mentor || Founder of Salesforce Learners