Streamlining Business Operations with Approval Processes

Aman Garg
7 min readOct 22, 2023


In the dynamic world of modern business, efficiency and compliance are paramount. Whether it’s closing a deal, managing leads, or handling customer support, streamlined processes are key to success. Salesforce, a leading Customer Relationship Management (CRM) platform, offers a robust solution in the form of Approval Processes. In this blog post, we will delve into what Approval Processes are, their advantages, their different types, and their wide-ranging applications in the Salesforce ecosystem.

What is an Approval Process?

Approval Process is an automated workflow mechanism that helps organizations streamline their business operations by standardizing and regulating the approval of records. It allows users to define a series of steps and criteria that records must pass through before they are approved, rejected, or modified. This is particularly valuable for managing crucial business processes like opportunity management, contract approvals, and lead conversions within Salesforce.

Advantages of Approval Processes

  1. Consistency: It ensures that records are consistently reviewed and approved according to predefined criteria and steps, promoting conformity with business rules and industry regulations.
  2. Accountability: They assign specific users or roles to each approval step, enhancing accountability and transparency in the decision-making process. You can easily trace who approved or rejected a record.
  3. Efficiency: Automation in Approval Processes can significantly reduce manual efforts. Routine approvals are handled swiftly, allowing users to concentrate on strategic tasks.
  4. Enhanced Communication: Users are notified at each approval stage, facilitating communication and collaboration. This helps to keep all stakeholders in the loop regarding the progress of a request.
  5. Compliance and Security: Approval Processes help maintain data integrity by ensuring that sensitive or confidential data is only accessed by authorized personnel, which is crucial for compliance and data security.

Different Types of Approval Processes

  1. Standard Approval Processes: These are the most common types of approval processes in Salesforce, designed for straightforward sequential approvals. Records move from one approver to another until final approval is reached.
  2. Jump-Start Approval Processes: Ideal for cases where the order of approvers doesn’t matter. Parallel approval paths exist, and a record can be approved by any designated approver in a given path.
  3. Criteria-Based Approval Processes: These processes allow for approval decisions to be based on specific criteria. For instance, approval may be required only if the deal amount exceeds a certain threshold.
  4. Dynamic Approval Processes: With this type, the approval path can change dynamically based on certain criteria, making it highly adaptable to evolving business needs.

Uses of Approval Processes

  1. Opportunity Management: It ensures that sales opportunities, discounts, or quotes are reviewed and approved by the appropriate authority, safeguarding against unauthorized or excessive discounts.
  2. Contract Management: Approval processes in Salesforce are crucial for legal compliance and ensuring that contractual agreements align with organizational policies.
  3. Lead Conversion: Salesforce allows for lead conversion approval, ensuring that only qualified leads are converted to accounts, contacts, or opportunities.
  4. Expense Approvals: Managing expense requests and ensuring adherence to company spending policies is simplified with approval processes.
  5. Product Discount Approvals: Organizations can use Salesforce to ensure that any discount applied to a product or service is approved through a structured process.
  6. Time-Off Requests: For HR and leave management, approval processes can facilitate the smooth processing of time-off requests.

Understanding Approval Process Actions

These actions are essentially the automated steps that follow the review and approval (or rejection) of a record within Salesforce. These actions can be pivotal in ensuring that your approval process isn’t just a rubber stamp but a finely tuned engine for making and documenting key decisions. Here are some common actions and their uses:

1. Approve and Reject:

  • Approve: This action signifies that a request or record has been approved and can proceed. Common uses include authorizing sales discounts, expense reimbursements, or project milestones.
  • Reject: The rejection action, on the other hand, is used when a request is not approved. This can send the request back to the submitter for revisions or terminate the process. It’s essential for scenarios like project proposals, contract changes, or purchase orders.

2. Recall and Reassign:

  • Recall: If an approver realizes that they’ve made a mistake or more information is required, the recall action allows them to pull back their approval.
  • Reassign: Sometimes, approvers may be unavailable, or you might need a different person to take over an approval task. The reassign action can be invaluable in such cases.

3. Delegate and Notify:

  • Delegate: This action allows for the temporary transfer of approval authority from one user to another. It’s handy when an approver is temporarily out of the office.
  • Notify: You can set up email alerts to notify users or groups about approval actions. This is useful for informing stakeholders about the approval outcome or requesting their input.

4. Field Update and Task Creation:

  • Field Update: Field updates are actions that modify record fields based on the approval outcome. For instance, you can automatically update a “Status” field to “Approved” when the process is complete.
  • Task Creation: Create tasks linked to the record as an action. These tasks can be assigned to specific users or queues and used for tracking post-approval activities, such as follow-up tasks or record updates.

5. Custom Actions:

  • Depending on your organization’s unique requirements, you can create custom actions to perform specific tasks in response to an approval process outcome. This level of customization is valuable for tailoring workflows to suit your business processes.

6. Outbound Messages:

  • With this action, you can send outbound messages to external systems or other applications. It can be used to trigger specific actions or notifications outside of Salesforce based on the approval outcome.

7. Email Alerts:

  • You can set up email alerts to notify users or groups about approval actions. This can include sending emails to the submitter upon approval or rejection, or notifying managers when their approval is required.

Benefits of Approval Process Actions

By using these actions, organizations can:

  • Streamline and automate their approval workflows.
  • Ensure compliance with internal policies and industry standards.
  • Maintain consistency in decision-making.
  • Track and document all actions taken during the approval process for auditing and compliance purposes.
  • Save time and reduce administrative overhead by automating routine tasks and notifications.

How to Create an Approval Process in Salesforce

Creating an approval process in Salesforce is a powerful way to automate and streamline your organization’s decision-making workflows. Here’s a step-by-step guide on how to set up an approval process within Salesforce.

1. Log In to Salesforce

2. Navigate to Quick Find Box -> Search Approval Process -> Click on the Approval Process

3. Choose the Object for Approval in Manage Approval Processes For

4. Click the New Approval Process button to create a new approval process and Select Use Standard Setup Wizard.

5. Define Approval Process Details

  1. Give your approval process a name and a unique developer name.
  2. Choose the criteria that will “Start the Process,” which defines when the approval process is triggered. This can be based on record creation, record updates, or specific criteria.

6. Add Entry Criteria

  1. Define the entry criteria that must be met for a record to enter the approval process. For example, you can set conditions like “Amount > $10,000.”

7. Specify Approval Steps

  1. Add approval steps to the process, indicating who needs to approve the record and when.
  2. You can add multiple approval steps, and they can be sequential or parallel.
  3. For each step, specify the approver, the criteria for the step, and any actions to be taken upon approval or rejection.

8. Define Approval Actions

  1. For each approval step, specify what should happen when the record is approved, rejected, or recalled.
  2. You can use various actions such as “Approve,” “Reject,” “Recall,” “Reassign,” “Delegate,” “Field Update,” and more to customize the process.

9. Activate the Approval Process

  1. Once you’ve configured all the steps and actions, activate the approval process.
  2. The process will become active and will start processing records that meet the entry criteria.


Approval Processes are powerful tools that help businesses streamline and automate their operations, while also ensuring compliance and accountability. With various types of approval processes to choose from, organizations can customize their workflows to meet specific requirements. Whether it’s managing sales opportunities, contracts, or any other aspect of your business, Salesforce Approval Processes can play a pivotal role in optimizing efficiency and maintaining data integrity. By harnessing the capabilities of Salesforce, organizations can achieve better decision-making and a competitive edge in their industry.



Aman Garg

Sr. Salesforce Developer || 5x Salesforce Certified || 2x Copado Certified || Salesforce Mentor || Founder of Salesforce Learners